The agent-ready website checklist for cleaning companies
Short answer: An agent-ready cleaning website passes five groups of checks. Content: services, inclusions, prices, areas and policies in plain text. Structured data: LocalBusiness, Service and FAQ schema matching the page. Access: AI crawlers allowed and an llms.txt published. Booking: direct URLs and labeled forms. Consistency: the same facts on every platform. Use the checklist below to audit your site.
Content
- Each service has its own page
- Each service page lists what's included
- Each service page states a starting price or range (or what drives price)
- Typical duration is stated
- Service areas are listed by city or ZIP
- Hours and lead times are stated
- Policies page covers supplies, pets, cancellations, guarantees and insurance
- About page names the owner and explains the business
Structured data
- LocalBusiness or HouseCleaningService schema
- Service schema on each service page
- Offer or price data where prices are published
- FAQPage only where Q&As are visible
- Organization schema with sameAs profiles
- All schema values also appear on the page
Access
- robots.txt allows search and AI search crawlers
- CDN/security settings don't block legitimate crawlers
- XML sitemap is current
- /llms.txt published
- Key content isn't hidden behind scripts, tabs-only or images
Booking
- Direct booking or quote URL for each service
- Form fields are labeled and use correct input types
- No forced account creation or pop-up-only booking
- Confirmation appears as page text
Consistency
- Name, phone and website identical on Google, Bing, Apple and directories
- Services and hours match across platforms
- No duplicate listings
Want it done for you? See agent-ready websites or read the full agent-readiness guide.
Frequently asked questions
How long does it take to complete this checklist?
For a small cleaning-company website, most items can be done in a few days to a few weeks, depending on how much content needs writing.
